Try an example:
HVAC Company Photography Studio Consulting Firm Fitness Studio
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What to include in your brief

Business name & type
"Law firm," "bakery," "SaaS tool" — the AI infers layout style from this.
Location & audience
"Austin, TX," "B2B software companies," "local families" — shapes copy tone and services.
Key services or features
"Wedding photography," "inventory management," "emergency HVAC repair" — drives the services section.
Tone & vibe
"Modern and sleek," "warm and welcoming," "professional and trustworthy" — shapes design choices.